Crashes were not always relegated to software programs. Sometimes I experienced other kinds. And they often happened close to the office. Or next to scary places nearby.
In late spring 1994, Dad and I made a marketing call to a potential client without Bob. It was a major telecom company based in northern New Jersey, about an hour’s drive from Weehawken. The prospect was already running one of our competitor’s patent management systems, and wasn’t looking for a change. Rather, this was going to be a straight-up discussion about annuity payment services, right down Dad’s alley.
After some preparation, we plunked down inside my Dad’s lobotomized Mercedes Benz and traced our way to the company via the Garden State’s ribbon of expressways as guided by a crusty folded highway map. As mentioned in my post “HIS NAME WAS BOB GERHARDT,” Dad had a method of increasing gasoline efficiency in automobile engines. It involved disabling multiple cylinders within the engine based on the simple premise that each cylinder is a source of fuel consumption and combustion. If you can shut them off, you will consume less fuel.
What could be simpler?