PAIR OF DEUCES, PART 3

Did I mention that 1994 was a busy year? Yes, I think I have, many times!

The trade shows that year were a hit! At the INTA trade show, I demoed our storied DOS program for trade marks and snagged a buyer. Too bad a minor bug in the program aborted the sale during the client install.

Soon after that botched installation, Dad and I were back in Washington in June for the AIPLA trade show. What INTA is for trade marks, AIPLA is for patents. That year, we had something that set us distinctly apart from the competition.

I mean, everyone had a DOS management system for patents. That’s where the fun began, of course. And then everyone had a fancy new Windows system as well. Windows had emerged as the ‘it’ system; everyone recognized it as the wave of the future. The version current at that time was Windows 3.1; Windows 95 was still a year away from introduction.

Only Olcott International had a third box, the cyclops eye of a computer system. An Apple Mac and a fully functional patent management system running on it.

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PAIR OF DEUCES, PART 2

A software installation is the natural follow-on event to testing and demonstrating. Both start with a lot of preparation.

I love the analogy of an honest-to-goodness dog and pony show.  Set up and rehearsal are key.  The poodles are washed and clipped, their manes and tails festooned with ribbons. Ponies, for their part, are brushed and adorned with headdresses.  The hoops are lit up just before the show.

The secret sauce is figuring out which doggie biscuits (or horse apples) the little bastards will die for. Once known, the tricks and jumps will be perfect.

It’s the practice, of course, that makes everything run like clockwork. You get to see the idiosyncrasies of all performers, providing the necessary insight to separate those that don’t play nice with each other. And, of course, you lead with the pairs that shine together.