PAIR OF DEUCES, PART 3

Did I mention that 1994 was a busy year? Yes, I think I have, many times!

The trade shows that year were a hit! At the INTA trade show, I demoed our storied DOS program for trade marks and snagged a buyer. Too bad a minor bug in the program aborted the sale during the client install.

Soon after that botched installation, Dad and I were back in Washington in June for the AIPLA trade show. What INTA is for trade marks, AIPLA is for patents. That year, we had something that set us distinctly apart from the competition.

I mean, everyone had a DOS management system for patents. That’s where the fun began, of course. And then everyone had a fancy new Windows system as well. Windows had emerged as the ‘it’ system; everyone recognized it as the wave of the future. The version current at that time was Windows 3.1; Windows 95 was still a year away from introduction.

Only Olcott International had a third box, the cyclops eye of a computer system. An Apple Mac and a fully functional patent management system running on it.

MAYBE THERE WAS HOPE!

As relayed in my previous post, “TWO RABBITS, ONE DEAD,” by the early to mid-1980s, the Patent Annuity payment business had evolved to the point where corporate patent owners had lost interest in a basic renewal service. (See my post, “THE BIGGER IDEA (AND ME AS WINGBOY)” for a basic explanation.) What they did clamor for, however, was software to manage their patent files and operations.

These patent departments were awash in paper! They desperately needed to computerize their operations.  By converting paper to electronic files, they could junk their antiquated manual reminder systems. In other words, it was time for them to turn their operations into a modern computer-managed process.

A cheaper and more efficient renewal payment service just didn’t set any bridges on fire anymore.  At least, not like it had in the 1960s. Disruption had moved on.

Dad was extremely resistant to extend the Olcott International brand to a marketable piece of software.  That would have entailed restructuring his business to meet the emerging disruption (please review Rebecca Henderson and Clay Christensen, disruptive innovation experts at the  Harvard Business School).  Dad now confronted the same disruption challenge he had once imposed.  To respond or not; to react incrementally or radically?

disruptive-innovation

At the time, I was of limited help in addressing this existential threat as I was completely computer illiterate.  We did have some kind of mini-computer in the basement that kept our clients’ patent data on big removable disk drives.  (We had off-site storage facilities to prevent loss from fire, Bigfoot, or nuclear attack).